What is a corporate man’s tie and what tasks it solves in the company
Corporate men’s tie is an element of brand communication that works on the company’s reputation even before the employee has time to introduce himself. In the field of hospitality, banking, sales, consulting or service, the tie is a sign of trust: the client reads it as a signal of professionalism, order and attention to detail. That is why companies are increasingly ordering ties to order – it allows you to create a visually integrated team, where each employee strengthens the overall identity of the brand.
When a person enters a bank or restaurant, he perceives the appearance of staff as a reflection of service standards. And here, even one men’s tie can enhance the image or, conversely, destroy the impression if it does not go well with the shape, is too bright in color or looks untidy. Properly selected corporate tie solves several tasks at the same time: unifies the appearance of the team, forms a corporate culture, helps new employees to adapt faster, and creates a sense of structure and organization.
For companies seeking to strengthen the brand at points of contact, custom ties become part of the strategy. They cover the need for recognizability and create a visual standard that is difficult to repeat to competitors.
Popular fabrics for corporate ties to order: jacquard, gabardine, atlas
Properly selected fabric affects the appearance, durability and overall perception of the corporate image. That is why companies that order ties to order often choose three materials: Jacquard, Gabardine and Atlas. Each of them has unique properties that allow you to create a different style – from restrained-official to more modern and spectacular.
Jacquard – Premium fabric with a distinct texture, which is obtained by complex weave of threads. Thanks to the three-dimensional weaving, jacquard allows you to integrate a logo, pattern or branded elements directly into the fabric structure. This makes such a men’s tie extremely resistant to wear, and the logo does not wear off or burn out. For businesses seeking to emphasize the status and sophistication of the staff form, Jacquard is one of the best options.
Gabardine – dense and wear-resistant fabric with a characteristic diagonal weave. It holds its shape well, does not wrinkle and is suitable for companies with high dynamics: services, retailers, HoReCa. This men’s tie looks restrained and neat even during a complex change. Gabardine is most often chosen by brands that are important for practicality, minimal care and long service life.
Atlas Is a fabric with a characteristic luster, smooth surface and color depth. Custom satin ties are great for celebrations, presentations, events, premium hotels and areas where the elegant appearance of staff is important. The texture of the atlas emphasizes the corporate color and creates an expensive, prestigious image. If the brand wants to focus on sophistication – the atlas works perfectly.
These three fabrics allow the company to manage what effect the form should create: strict, premium or more spectacular and presentable.
How to choose colors for men’s tie for brand and corporate style
Color is one of the most powerful elements of identity. In corporate clothing, it works not only as a decorative element, but as a tool of psychological influence, marketing and brand strengthening. That is why the choice of men’s tie color should be based on the company’s strategy, the nature of the business and the perception of the brand by customers.
Blue remains the most popular corporate color. It is associated with stability, professionalism, reliability – so it is often used in banks, IT companies, medical institutions, consulting and logistics. The blue men’s tie creates a calm and confident impression.
Burgundy and Dark red Colors symbolize strength, ambition, determination. Burgundy ties to order are chosen by premium brands, high-class restaurants, sales department heads, and law firms. This shade emphasizes the authority and adds status to the image.
Green and emerald – colors of renewal, development and environmental friendliness. Brands that work in the field of natural products, medicine, education or technology, which position themselves as innovative, often use the green range to convey care, modernity and balance.
Graphite, gray, black – universal options suitable for a restrained, structural corporate style. They go well with the form, do not distract from the brand and remain practical with daily use.
The color of the tie should work in conjunction with corporate identity: logo, palette, corporate identity. For companies that want absolute accuracy, custom ties are made in shades Pantone or RALto make the match perfect even in photos and events.
Color psychology allows brands to enhance the mood: from trust to energy. And the right corporate palette helps to create a holistic image of the staff, which arouses the client’s confidence from the first seconds.
Custom ties with logo: branding techniques and their stability
Branding makes corporate ties not just part of the form, but the carrier of identity. It is thanks to the logo that the tie turns into a marketing tool that enhances brand awareness. The most popular techniques used to make custom ties are – Jacquard weavingand Sublimation printing on artificial silk.
Jacquard technique Involves weaving a logo or pattern directly into the fabric structure on a loom. This is the most durable way to branding a man’s tie: the logo is not erased, cracked, peeled and remains clear even after prolonged wear. In addition, jacquard allows you to create unique patterns and corporate patterns that can not be repeated by printing. This tie looks expensive, structural and elegant – which is why brands with high image requirements often choose this option.
Sublimation printing on artificial silk – The best solution for companies with bright identity and multi-colored logos. During printing, the ink penetrates into the fiber structure, creating a clear, saturated and stable image. This logo does not burn out in the sun, does not wash off and allows you to transfer complex gradients, small details and corporate elements. This is ideal for modern brands, marketing agencies, event companies, as well as for Merch.
Both techniques allow you to produce men’s ties in corporate colors with high accuracy of tone transmission. Jacquard – a choice for status classic solutions, sublimation – for modern and creative.
Standard and non-standard sizes of ties: how to choose the optimal men’s tie for the team
The size of the tie affects how the staff looks in uniform: harmoniously or disproportionately. That is why it is important to take into account the height of employees, style of corporate clothing, business and the desired visual effect when making ties to order. The standard length of the men’s tie 145–150 cm, width — 6–8 cm. This format is suitable for most employees and is considered universal for the banking, restaurant, service and administrative spheres.
But corporate clothing does not always fit into the standard. For example, if a team has a different build or wearing shirts with a different collar type, you may need Non-standard sizes.
Elongated ties (155–165 cm) Suitable for high employees and provide a neat knot without excessive tension. This is important because a short tie can look sloppy and disturb the overall image of the brand.
Narrow models (5-6 cm) They create a more modern, dynamic look – they are often ordered by IT companies, startups, technology brands or businesses with a young team.
Wider options (8-9 cm) Used where the form should look as classical and solid as possible – in premium hotels, law firms and financial institutions.
Companies that value the unified appearance often combine different sizes of custom ties within one batch: narrow for younger employees, standard for most, extended for tall staff. Properly chosen men’s tie guarantees that the shape will look harmonious on any employee – and this directly affects the perception of the brand by the client.
How to combine corporate ties to order with shirts and uniform staffin
The harmony of the image of the staff depends on the correct combination of the tie with the shirt and other elements of the form. The men’s tie should strengthen the corporate style, not compete with it. The main rule is the balance between color, texture and style. If the shirt is solid (white, blue, gray, pastel), it allows you to use more expressive ties to order: burgundy, navy blue, green, graphite or with a light pattern. This is a universal option for banks, hotels, clinics, service companies and educational institutions.
If the form provides a shirt with a microprint or a thin strip, the tie should be as restrained as possible. Monochromatic models made of satin, jacquard or gabardine work best here – they create a neat, professional look without overloading the image. And for brands with modern identity, a men’s tie with a small corporate pattern, which repeats the elements of a logo or a branded pattern, may be appropriate.
Color harmony plays a key role: warm shades (burgundy, wine, dark orange) go well with shirts in cream or milk, while cold colors (blue, turquoise, green, graphite) look perfect with White and light blue shirts.
It is also important to consider the industry. For example, in HoReCa, practicality comes first, so dark ties to order from jacquard or gabardine will be more appropriate. Contrasting solutions can be used in sales and consulting, which make staff more noticeable at events or meetings. The main goal is to create a holistic style that emphasizes the professionalism and recognition of the brand. Learn how to choose and properly tie a corporate men’s tie – Full guide at this link.
How much are to order ties: what depends on the price and how not to overpay (Jacquard, gabardine, atlas)
The price of custom ties depends on several key factors: fabric type, branding technique, batch volume, design complexity and production time. The choice of material has the greatest influence, because it determines the durability of the product and its appearance.
Jacquard – One of the most expensive options. Its cost is higher due to the complex weave of threads and the ability to integrate the logo directly into the fabric structure. But this is an investment in a long-lasting result: jacquard men’s tie does not burn out, does not lose its shape, and branding remains clear years. This is the best choice for premium companies.
Gabardine – middle price segment. It has high wear resistance, rarely wrinkles and retains its rich color even after prolonged use. Gabardine is suitable for large teams that work actively and need a reliable shape. If the company wants to combine quality and budget, ties to order from gabardine – the most reasonable option.
Atlas – an option for brands that rely on elegance. It has a characteristic luster and spectacular texture, but needs delicate care. Satin ties are used mainly in hotels, events, premium service or where the image should look especially elegant. The price of atlas is usually more expensive than gabardine, but cheaper than jacquard.
In order not to overpay, companies should set priorities: if you need maximum stability – choose jacquard; if the balance of price and practicality – gabardine; If the emphasis is on presentability – atlas. It is important to think about the party in advance: the larger the circulation, the lower the cost of one men’s tie. Thus, the correctly chosen material and branding techniques allow you to get the optimal combination of price, durability and corporate style. Want to create a holistic office image for staff? See the article About the choice of corporate knitted sweaters.
