Corporate Gifts 2025: How to choose gifts for employees and partners

1.  Why Corporate Gifts Are Important for Business
2. Key Trends of New Year Corporate Gifts 2025
3. Corporate gifts for the New Year: what Ukrainian companies choose
4. How to pick up New Year gifts for different groups: employees, clients, partners
5. New Year gifts wholesale: how to save without losing quality
6. How to personalize a branded gift
7. 5 gift ideas from a Ukrainian corporate textile manufacturer
8. Summaries — how to make a corporate gift for the New Year that works for the brand

Every year, companies face the same question: what corporate gifts to choose so that they are not banal, but at the same time useful, stylish and appropriate. In 2025, this topic becomes even more relevant: businesses seek not just to present a souvenir, but to create emotion, strengthen relationships with the team and partners.

A gift is not only a sign of attention, but also part of corporate culture. It forms an impression of the brand, demonstrates its values and care. This article will help you understand how to choose corporate gifts in 2025, what to look for when ordering wholesale New Year’s gifts, and what trends determine the taste of modern business.

Why corporate gifts are important for business

A corporate gift is a communication tool between a company and its environment. It helps: 

• • support team loyalty, show that employees are valued;

• • strengthen partnerships with customers, dealers, suppliers;

• • create an emotional connection between the brand and the person;

• • improve the company’s image – after all, a stylish gift is remembered better than a dozen advertising banners.

According to research by HR experts, 78% of employees who receive regular corporate gifts from their employer feel more engaged and motivated. And corporate clients who receive a thoughtful gift are 2 times more likely to continue cooperation.

Key trends of New Year corporate gifts in 2025

In 2025, the main trend of corporate gifts is practicality, comfort, and branded textiles. Businesses are moving away from disposable souvenirs and focusing on what people actually use every day. That is why clothing and accessories with corporate identity are becoming the most popular.

What’s in trend: 

• • Corporate socks with a logo are a small but stylish detail that creates a sense of team unity.

• • Plaids and towels with an embroidered logo are a symbol of care and comfort that is appropriate to give to both employees and partners.

• • Hats, scarves and gloves in corporate colors are winter classics that combine practicality and brand recognition.

• • Raglans, hoodies and sweatshirts with the company logo are must-haves for corporate style in 2025. Such things are worn with pleasure outside of work, so they become a living advertisement for the brand.

• • New Year’s sweaters in corporate design are the trend of the holiday season: bright, humorous, but at the same time elegant.

Main trend:

Companies choose branded clothing that combines soft natural fabrics, minimalist design, and a pleasant color scheme. The trend for “wearable branding” — when a brand is worn with pride, not out of corporate obligation — becomes key in 2025.

Today, wholesale New Year’s gifts are not just a sign of attention, but an element of branding that works for recognition and loyalty. And it is textiles that best cope with this task.

Corporate gifts for the New Year: what Ukrainian companies choose

In 2025, most Ukrainian companies will switch from standard souvenirs to branded corporate clothing and textiles. It is practical, beautiful and at the same time strengthens team spirit. Below is a brief overview of the most popular areas of wholesale New Year’s gifts.

1. Retail trade

Stores and retail chains order uniforms for sellers – branded T-shirts, aprons, vests. During the New Year period – bright raglans or sweaters in corporate colors to create a festive atmosphere.

2. IT and gaming business

Companies give away merch for the team — hoodies, sweatshirts, socks, beanie hats. Comfort, informality, and humorous design are valued here — employees wear such clothes even outside the office.

3. Agro and product manufacturers

For agricultural companies, promotional work uniforms are relevant: jackets, polo shirts, caps with a logo. This emphasizes the stability of the brand and helps with recognition in the field and at exhibitions.

4. Banks and government organizations

The focus here is on elegant uniforms: ties, silk scarves, vests, and shirts. Gifts should look status-worthy, so classic fabrics and restrained colors prevail.

5. Hotels and tourism business

Hotel and restaurant companies order uniforms for their staff — aprons, bathrobes, and administration suits. And as a gift, they give blankets or towels with a logo — as a symbol of hospitality.

6. Cafes, restaurants, catering

Catering establishments love textiles with character — aprons, baseball caps, T-shirts with original phrases or graphics. In the New Year season – themed sweaters or scarves in corporate colors.

7. Cosmetic brands

Soft bathrobes, towels and hair bands with an embroidered logo are popular for beauty companies. This creates an atmosphere of care and aesthetics, and also enhances the feeling of premium quality.

8. Medical and pharmaceutical companies

Branded medical suits and gowns with delicately embroidered logos are in fashion herepu. For the holiday season – warm blankets, socks or hoodies for laboratory and office workers.

9. Energy, industry, equipment

For technical companies, warm and durable things are important – raglans, fleece sweaters, vests. Such gifts are practical and emphasize the strength of the brand, which works in extreme conditions.

10. Auto, gas station, electronics and communications

These companies choose sports merch: jackets, sweatshirts, caps, and buffs. Clothing with a corporate logo emphasizes the dynamism and technologicality of the brand, and is also well suited for both staff and clients.

How to choose New Year gifts for different groups: employees, clients, partners

For corporate gifts to really work, it is important to understand who you are giving them to and for what purpose. A one-size-fits-all approach rarely works, but thoughtful choices help strengthen relationships and increase brand awareness.

1. For employees — comfort and a sense of team spirit

Employees appreciate useful and comfortable things that remind them of the company’s care.
The best fit: 

• • branded hoodies or sweatshirts in corporate colors;

• • socks, hats, scarves, blankets — universal textile sets;

• • towels or bathrobes for home comfort.

Such gifts are easy to personalize and are suitable regardless of age or position.

2. For clients – versatility and visual effect

Clients choose practical and neutral gifts that do not require knowing the size: 

• • towel or blanket sets with logo embroidery;

• • textile accessories in branded packaging (scarf, gloves, eco-bag);

• • souvenir gift boxes with a combination of textiles and useful little things.

The main thing is that the gift is associated with care and quality, not with advertising.

3. For partners — prestige and a symbol of trust

Partners expect thoughtful, aesthetic and premium gifts that reflect respect.
Recommended: 

• • warm sets “Winter Classic” (plaid + towel or scarf);

• • universal brand sets with the logo of both companies;

• • individual gift boxes with minimalist design and embossing.

Such solutions emphasize partnership and create a sense of common style.

New Year’s gifts in bulk: how to save without losing quality

If you order New Year’s gifts in bulk, you can significantly reduce costs. But it is important not to sacrifice quality.

Advice from the manufacturer: 

• • PlaPlace your order in advance (optimally 1.5–2 months before the holidays).

• • Choose local suppliers — savings on delivery and faster production times.

• • Use wholesale sets — for example, a set of three textile items (plaid, towel, socks).

• • Order universal colors — gray, beige, dark blue, which match any corporate style.

This way you get a balance between price and aesthetics, and the employees get a truly pleasant gift.

How to personalize a branded gift

A modern gift without personalization is a thing of the past. People want to see something “for themselves”.

Popular personalization methods:

• • Embroidery or thermal printing of the company logo;

• • Individual packaging with a postcard;

• • QR code on the box that leads to a video greeting from management;

• • Designer ribbon with corporate colors.

Such attention to detail creates an emotional connection between the brand and the person. New Year’s gifts in bulk become not just a souvenir, but a personal sign of attention.

5 gift ideas from a Ukrainian manufacturer of corporate textiles

The Ukrainian brand CORPORATEX creates corporate gifts that combine design, quality and functionality. Here are the five most popular ideas for the 2025 season:

1. “Warm Steps” — branded socks

Soft, warm and comfortable socks with the company logo are a practical gift that will definitely be used. Corporate colors, festive prints or individual brand design are possible.

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2. “Cozy Duo” — hat, scarf set

A universal winter set that is suitable for both employees and clients. Knitted products are made of premium yarn and can be complemented with embroidery or a leather logo.

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3. “Winter Mood” — plaid in a gift box

A soft plaid is a symbol of warmth and care. It is often chosen by companies for New Year’s gifts to partners and colleagues. You can add a branded label, embroidery or packaging with a logo.

4. “Daily Soft” — embroidered towel set

Towels are one of the most practical types of corporate gifts. Options: a set for home, gym or SPA. Individual logo embroidery makes the gift recognizable and neat.

5. “New Year Classic” — sweater with New Year’s print

A festive hit for team spirit — corporate sweaters in a single style. Easily adapted to the brand’s colors, they add mood to New Year’s events and photo shoots.

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All sets can be personalized — add branded packaging, a name tag or a holiday card. Such a gift is not only nice, but also works for the image of your company.

Summaries — how to make a corporate gift for the new year that works for the brand

Corporate gifts are not just a formality. It is a language of gratitude, a way to show that everyone on your team is important.

To make the gift really work:

• • Choose quality materials;

• • Consider the audience (employee, client or partner);

• • Don’t forget about the aesthetics of the packaging;

• • Add personalization.

2025 is the year when simplicity, comfort and care shape the brand image better than any advertising.

The CORPORATEX company will help you create gifts that evoke sincere emotions, increase loyalty and emphasize the uniqueness of your corporate culture.
Order corporate gifts in bulk today – and get a solution that will inspire your team.